As MacDonald Garber Broadcasting AC “Lite 96.3” WLXT Petoskey MI went all-Christmas on Friday, it added a simulcast on 96.7 WLXV Cadillac.
The move reunites the two signals, which previously simulcasted from 1994 until 2002, under the “Lite” brand. Both signals reach different portions of the Traverse City market, with WLXV adding more of the city itself. It also gives Cadillac an AC competitor to Up North Radio’s 107.9 WCDY.
The former Country “96.7 The Bull” programming continues to be heard online.
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