Big Moves As Brewer Starts Sale Forced Chattanooga Shuffle

Big Moves As Brewer Starts Sale Forced Chattanooga Shuffle – RadioInsight

Easy 106.9 Big 95.3 WPLZ Chattanooga

Brewer Media has made the first step in the three signal format shuffle triggered by the pending sale of 105.1 WALV-FM Lakesite to American Family Association.

As we first teased in our 4/16 Domain Insight, Soft AC “Easy 106.9” W295BI Chattanooga/WPLZ-HD2 gave way last night to a simulcast of Classic Hits “Big 95.3” WPLZ Ooltewah as the station prepares to make a permanent move to the translator signal. That will then allow Sports “ESPN Chattanooga” WALV-FM to eventually shift to the 95.3 signal when the sale of WALV-FM closes.

The “Big” brand originally debuted on 106.9 in March 2015 before moving to 95.3 three months later.

Brewer sold WALV-FM to American Family Association in April for $610,000.

Lance Venta

Lance Venta

Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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This story first appeared on radioinsight.com