Big FM to improve listeners’ lung health with Bollywod music
Indian network Big FM has launched ‘Dhun Workouts’, an initiative for the workout of the lungs and soul.According to the network, these exercises will not be the regular ‘Breathe-Hold-Release’ that is common in the health and fitness space, but will unleash the hidden potential of Bollywood music that will leave audiences singing along and enjoying to their heart’s content.With Dhun Workouts, the network will curate a list of few Bollywood songs that will help in better breathing and concentration.
These will be played on air every hour for 30 seconds where station’s RJs will encourage listeners to sing along. These lung workouts can be done anywhere and anytime as listeners just have to sing along to the tunes and see their lungs feel better after the exercise. These songs will help listeners breathe better, leading to being able to concentrate better. The exercise will also help improve the posture to facilitate efficient breathing, overall aiding to healthy lungs.Speaking about the same, Sunil Kumaran, Country Head, Product, Marketing and THWINK Big, Big FM, said: “The past two years have laid emphasis on the importance of having good health like never before. Amidst the covid crisis, the prominence of having good lung health has been of the utmost importance. We have always believed in reaching out to our listeners through our various initiatives for their good health, be it mentally or emotionally. As the frontrunner in launching purpose-driven campaigns and initiatives aimed towards bringing positive change in the society, ‘Dhun Workouts’ is our earnest attempt to reach out to our listeners and raise awareness on the importance of having healthy lungs.” […]
