Following a Christmas music run under the name “K-Sleigh“, Alpha Media has shifted Classic Hits “94.5 Bay-FM” KBAY Gilroy/San Jose CA to a Gold based AC back under its former “K-Bay” branding. The move brings the station closer to where it was prior to its Christmas 2016 flip to Classic Hits with the return of […] […]
Estrella Broadcasting has flipped the former Variety Hits “104.7 The Arrow” 93.3 KVRQ Muleshow TX/104.7 K284DA Clovis NM to Classic Hits “104.7 Kool-FM“. The station had been stunting as “Christmas 104.7” since November 10. KVRQ is positioning as “The High Plains Greatest Hits” with a playlist stretching from the 70s through 90s. […]
Janice Long has died after a short illness at the age of 66. […]
Max Media Classic Hits “93.9 The River” KGKS Scott City/Cape Girardeau MO has come out of Christmas music with a new format and identity. KGKS flipped at midnight Sunday morning to Variety Hits “93.9 Mike-FM“. The station retains its current airstaff of Glen Johnson, Darren Burgfield, Rachel Cook, and Bryan Young with the switch. KGKS […] […]
After stunting as “Christmas 95.3” since November 11, iHeartMedia has launched Classic Hip Hop “95.3 The Beat” on 95.3 W237BZ Clayton/Raleigh, 95.1 W236CA Durham and 105.1 WDCG-HD2. Positioning as “Raleigh’s Number One For Throwbacks”, the new format launched at midnight with DMX “Party Up”, DJ Kool “Let Me Clear My Throat” and Destiny’s Child “Survivor”. […] […]
Adthos has announced that it has won IBC’s Best of 2021: Radio World Award.
Launched earlier this year, the Adthos platform combines an innovative ad-server designed specifically for radio, with Adthos Creative Studio which provides advanced text to speech and synthetic voice technology to create audio advertising on the go.
The first release of the platform featured first-of-a-kind ad-serving technology specifically created for radio and online streaming. The second release offers the first broadcast-quality AI- generated voice technology to create powerful, targeted advertising at a moment’s notice.
Demonstrating the possibilities, in November this year, the platform launched a readymade campaign for radio stations focused on encouraging vaccine uptake which could be downloaded and used for free.
Using Adthos Creative Studio it was possible to generate 13.000 geo-targeted creatives in 70 different languages, all within a matter of hours.
CEO of Adthos, Raoul Wedel says: “The team has worked incredibly hard on bringing Adthos to fruition and to receive independent recognition of everything we have achieved is fantastic. And we’ll have even more to share in 2022.” […]
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