Articles by radionewsfeeds

Selling Radio Direct with Pat BrysonEvery day, businesspeople are inundated with salespeople vying for their attention and their dollars. We may be the 10th or 15th person that has walked in their door or called or emailed that day asking for time. The first thing our prospect is thinking is, “Why should I give this person my time, let alone give them my money?” In other words, we have to answer the question, “Why?”A large part of answering the question, “Why?” is developing our personal brand. Just as products must develop a “brand”, so must we. What do we stand for? How do we communicate that we are professional marketers that can help our clients to raise revenue? What makes us different?Which leads me to the picture of this cute little dog. His name is Trip and he is the goodwill ambassador for the Hotel Indigo in Columbus, Indiana.Part of the brand that Hotel Indigos have built revolves around a dog who lives in the hotel, greets guests and provides a touch of home to weary travelers. And, they also provide fish (in fishbowls) should you wish to have one in your room during your stay. These are two ways that Hotel Indigo stands out from other hotels.So, what about us? What do we do to build our personal brands? People don’t buy what we do, they buy WHY we do it. We need a “Why?” script. Do you have one? If not, take some time and create one.Building our personal brand requires continuous exposure. What we tell our clients about building their brands applies to us as well. How are you using social media to expand your brand? Do we communicate the problems we are solving for clients, the successes we have had, on the various platforms?How do you establish value? Do you blog? Do you send newsletters to clients? How do you network? Do you have a personal slogan? Do you coordinate your clients’ advertising across multiple platforms, even if you don’t sell all the platforms? What value do you and your team offer your clients? What one word would people associate with you?Success in today’s crowded environment requires going a step beyond “good service”. It requires exceptional service. It requires being different. No, you don’t have to provide puppies or fish, but you should provide continuous exposure for your brand: for YOU! Higher revenue awaits!

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What people are saying about this new book:

“In this time of a rapidly expanding media landscape with increasing layers of complexity, Pat Bryson reminds us that sales is still a people to people business built on personal relationships. The best relationships will endure long after disruptions such as COVID-19 have passed.”
Peter Saxon […]

Indian company Ideabrew Studios and Brian Tellis – host, performer and theatre personality – have launched a podcast of the year for the Media and Entertainment (M&E) industry – ‘The Chinwag Collective’.It will feature conversations around the four pillars of the media and entertainment industry – Music, Theatre, Advertising & Marketing. The podcast aims to establish a destination for professionals within and outside the industry to gain an understanding of the M&E world.Each episode will have a panel discussion featuring the host, a co-host and guest. The show will have a multi host format for every episode with Tellis as the showrunner and Atul Churamani, Nadir Khan, Rajeev Raja, and Atul Nath as the co-hosts. Diving deep into each vertical, every episode will have the host from that beat along with Brian and the guest. These conversations will be around the journey of the guest, the evolution of the industry, current trends, upcoming challenges, amongst other topics. Tapping into the younger audiences, these conversations will be fun and personal but also insightful that the leaders will provide.Launched on March 5, the first episode saw RED FM COO Nisha Narayanan as the guest. Upcoming episodes will feature conversations with Bobby Pawar, Damodar Mall, Jasper Donat, Roshan Abbas, Akarsh Khurana and Roysten Abel offering significant insights and experiences from their respective fields.Tellis said: “I have personally and professionally been a happy camper over decades in the Media and Entertainment Industry. Over the last few years, the industry has taken massive strides northward. New and uncharted territories have been explored and adopted. There are tons of engaging and inspiring stories waiting to be shared and consumed. The industry has many stalwarts who are repositories of these experiences and happy to share them. Being a big sucker for storytelling, I believe that seeding and nursing the “Chinwag Collective” will make a fun, engaging and enriching exercise for all.”‘The Chinwag Collective’ is available on all major audio platforms in India and globally. […]