UK

talkSPORT secures WSL radio rights in three-year partnership

talkSPORT has agreed a new three-year deal with WSL Football to hold exclusive radio rights until 2028.

The agreement follows the network’s coverage of UEFA Women’s EURO 2025 this summer and will see 16 Women’s Super League matches broadcast live across each season.
As the WSL season begins this weekend, talkSPORT will provide regular updates, with reporters attending matches and conducting post-match interviews with managers and players.
Every WSL club will feature on air, with two live interviews per club per season across talkSPORT programmes. These will include appearances on The Kick Back, the women’s football show hosted by Shebahn Aherne and her sister, Republic of Ireland international Ruesha Littlejohn.
Players and managers will also be guests on talkSPORT’s Women’s Football Weekly podcast, which offers a dedicated space for coverage of the women’s game.
Liam Fisher, head of talkSPORT, said: “Football came home for England at the UEFA Women’s EURO 2025, so it’s fitting that talkSPORT will be home to the WSL on the radio for the next three years and expand our commitment to women’s football.”
Zarah Al-Kudcy, Chief Revenue Officer for WSL Football, said: “talkSPORT are an important network for our secondary fans; fans who find women’s football through the men’s game.
“We’re pleased that they have committed to providing coverage of the Barclays Women’s Super League for a longer term of three seasons.
“As well as the existing shows they have for the women’s game, we are looking forward to the additional support and coverage they will be providing our clubs and players.”

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UK

Radiocentre launches podcast series highlighting audio advertising impact

Radiocentre has launched a new six-part podcast series, Advertising Amplified, designed to give marketers quick and practical insights into the power of radio and audio advertising.

The series builds on Radiocentre’s long-running campaign to demonstrate audio’s impact and provide evidence-led guidance for advertisers.
Hosted by media journalist Omar Oakes and produced by Trisonic, each episode will feature conversations with senior figures from across the industry.
Topics covered in the series include the growth of the UK audio landscape, the use of music and emotion in campaigns, and the increasing role of artificial intelligence in both creative and strategic planning.
The first episode, available now, explores the scale of commercial audio, which reaches 76% of UK adults each week, with commercial broadcasters accounting for 90% of listening hours.
Oakes is joined by Matt Payton, CEO of Radiocentre, Faye Trinquart, Strategy Director at Global’s DAX Audio, and Tom Coare, Head of Audio at OMD UK. Together they discuss the integration of broadcast and digital audio, the demand for effectiveness data, and the ability of audio to deliver strong results for advertisers.
Radiocentre Client Director Lucy Barrett said: “This podcast series reinforces the core message of our Advertising Amplified campaign, encouraging brands to invest more of their media budget into audio to drive even better results.
“With concise, easy-to-digest episodes, it’s a rich resource for anyone seeking to understand the medium’s powerful role in driving marketing success and boosting advertising impact.”

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