Lincolnshire is to get more commercial radio services in 2026 as plans are announced by Magna Radio.
It launches alongside a sister service, Magna Mix, which plays music from the sixties to the eighties.
The stations will be available on DAB and online, supported by the message Love Music, Love Lincolnshire.
They’ve been created by former Lincs FM broadcaster Tom Priestley and is based at the University of Lincoln with support from Dom McOmish.
Magna opens with a presenter team featuring several well known names in the area. John Marshall, who spent decades on Lincs FM, returns to Lincolnshire radio.
Mark Dennison will present breakfast and said launching the show is a huge honour and that he has missed the interaction of live broadcasting.
Gemma Hill rejoins former colleagues after nine years with Global, bringing experience from Heart West Midlands.
Jo and Sparky host weekends after broadcasting together since 2010, while Chris Marsden joins as Content Manager with a background across BBC and commercial stations. Andy Goulding, Adam Weighall and Jayne Knowles complete the initial line-up with a range of local and national experience.
Programming will include features familiar to long-time local radio listeners along with new ideas for today’s audience. One of the early promotions will be Cash Tracks, offering listeners the chance to win money by texting the station.
Magna is also working with local businesses through its Founding Advertisers Membership, led by senior commercial specialists Sally and Fiona and supported by Commercial Manager Nic Pennock.
Discussions are under way with charities including the Lincs and Notts Air Ambulance as the station develops its community partnerships.
Tom said the station is built on local values and aims to sound like the area it represents. John added that returning to speak to listeners in Lincolnshire feels fantastic and that he looks forward to reuniting with Tom and Gemma on air.
The launch comes six months after another new commercial radio service for the area, Lincs Sound, launched on DAB with a host of local presenters, in reaction to long-established Lincs FM becoming part of the Hits Radio Network in April 2024.
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