iHeartMedia CHR “Channel 95.5” WKQI Detroit has added local social media influencer Anna Robb to its “Mojo in the Morning” show.
Robb, who interned at Greater Media Detroit while in college, is described as a “Detroit lifestyle creator who has built a community of over 60k followers”. She most recently was serving as a Senior Communications Strategist at Rock Ventures and running her own social media consultancy.
On why she decided to join the show, Robb told the Detroit Free Press, “When TikTok was on the verge of getting banned at the end of last year and early this year, I was losing a lot of business. Although it was only officially banned for less than a day, the discussion around the ban caused many of my existing paid partnerships to pause or end because of the uncertainty of the app’s future. That’s when I realized I needed to diversify my portfolio and started looking for opportunities that would pair well with being an influencer. Sadly, I’ve found that a lot of companies don’t support creators with large platforms, but I knew my platform was not something I was willing to give up. Before this position opened, being a part of the show didn’t even seem like a possibility. But when I heard they were hiring, I instantly thought this could be a perfect fit and a smart way to enhance my brand by letting people hear my personality and connect with me beyond social media while also bringing value to Mojo’s team.”
Robb takes the spot on Mojo in the Morning that had been held by Meaghan Mick until her departure in April.
This story first appeared on radioinsight.com