The BBC is bringing its “Introducing” new music platform to the US in partnership with the College Radio Foundation.
“BBC Introducing in America” will air monthly starting Friday, December 5 starting in Tennessee spotlighting local artists from the state as well as the UK. The first UK artist to be spotlighted on the show will be Nectar Woode, who previously appeared on BBC Introducing in 2022 and performed on the BBC Introducing stage at Glastonbury in 2025.
The Tennessee show will be hosted by University of Tennessee’s 90.3 WUTK Knoxville seniors Sherleen Mwaura and Cade Beasley. It will also feature hosts from Vanderbilt University’s WRVU.
Sherleen Mwaura said, “I’m incredibly grateful to co-host the first BBC Introducing in America show and pour into the local live music space! This community allows me to help champion emerging artists, create opportunities for their voices to be heard, and support the stories that deserve a platform.”
Cade Beasley added, “I’m so excited to get the opportunity to be a part of the first BBC Introducing show in the U.S. If you told me a year ago I would be doing this, I’d call you a liar.”
Other stations in Tennessee airing the program include: 88.5 WVCP, WUMC, The Perch, WTTU, WETS-FM, WMTS, and WUTM.
BBC Introducing editor Kelly Betts said, “From helping to launch one of the original BBC Introducing shows on BBC Three Countries Radio to championing stars like Olivia Dean, Lewis Capaldi and Tom Grennan at the start of their career, I’m pleased to announce Introducing’s next chapter, BBC Introducing in America with the College Radio Foundation. Nurturing and spotlighting new music from across the UK has been one of the highlights of my life and I’m so excited to take Introducing across the pond to see who we can uncover and support in the US and what opportunities this brings to UK and US artists alike.”
College Radio Foundation founder Rob Quicke added, “College radio in the USA continues to play an important role in discovering and championing new music, so partnering with BBC Introducing in America is an excellent and exciting opportunity for us. It will give our student presenters an incredible, unprecedented experience!”
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