Radio Workflow parent Workflow Corporation has announced the launch of AI assistant Broadcast Buddy.
Workflow says, “Broadcast Buddy was designed to meet the realities of modern radio. Consolidation, reduced staffing, and the challenges of hiring qualified employees continue to affect markets of all sizes. Broadcasters are being asked to manage more responsibilities than ever before, often functioning across multiple roles within a single workday. By integrating an intelligent, on-demand assistant directly into Radio Workflow, Workflow Corporation has delivered a solution built to support the people who keep local radio operating each day.”
The company claims that the tool can be used to generate creative scripts, shape commercial concepts, assist with imaging elements, support news generation and assembly, design artwork, develop branded features, and provide operational clarity.
CEO Fletcher Ford commented, ““Broadcast Buddy is the modern radio station’s assistant, and today we are formally acknowledging the meaningful impact it has already had across our user base. Our clients have embraced this technology because it supports the day-to-day work that slows stations down. Teams are smaller, expectations are higher, and time is tighter than ever. Broadcast Buddy helps bridge that gap in a way no other system in broadcasting currently can.”
Workflow Corporation Chief Innovation Officer Shane Zammit commented, “Artificial intelligence should strengthen radio, not replace the people who make it meaningful. Broadcast Buddy was built to handle the repetitive, time-consuming, and administrative tasks that limit productivity. By giving stations a reliable, integrated assistant, we help broadcasters focus on creativity, localism, and client service — the areas where human talent remains irreplaceable. Broadcast Buddy is the strongest demonstration yet of our commitment to responsible AI leadership.”
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