Jo Lloyd, formerly of Smooth Radio and Century Radio, has joined Dune Radio to present a new Saturday programme as the station updates its on air identity.
Her show airs from 10am to 2pm each weekend and brings more than twenty three years of commercial radio experience to the schedule, strengthening the station’s North West presence.
Jo’s arrival coincides with the launch of a refreshed station sound created by TM Studios. The new audio identity introduces the strapline The Coast’s Favourite Music and supports Dune Radio’s DAB+ coverage across Liverpool, the Wirral, Southport and Blackpool.
Content Director Andy Hilbert said Jo’s appointment reflects the station’s commitment to building a strong team.
He said: “In this ever changing world of radio, we’re delighted to continue the development of Dune Radio as a commercial radio station and business. We are so pleased to be working with a team of experienced broadcasters, Jo being the latest to join us”.
Andy added that working with Chris and the team at TM Studios on the refreshed sound had been a positive process.
The new imaging marks one of the station’s most notable updates since launch. Dune Radio says the combination of a clearer audio brand and an experienced new presenter will help reinforce its place in the region’s competitive radio market.
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This story first appeared on radiotoday.co.uk