NextKast has announced the launch of NextSync, its “intelligent, playlist-aware synchronization engine that streamlines how radio groups share content across multiple markets while allowing customized local programming”.
The synchronization engine allows stations within a group to share a unified music library, choosing their own songs, imaging, commercials, and local programming blocks — all within the same integrated automation environment. The system has a patent pending for “Playlist-Aware, Expiry-Validated, Pull-Based Media Synchronization for Broadcast Automation Systems.”
NextKast Founder and Project Manager Winston Potgieter said, “Traditional systems push content everywhere, whether it’s needed or not. NextSync reverses that logic. Each station automatically pulls only what it needs based on real playlists and category rules. That makes the entire network leaner, smarter, and dramatically more efficient.”
The system is allows synchronization of content categories including music, imaging and promos; whether playlists are shared from the master or generated locally; rotations and clocks; and voice tracks.
Potgieter added, “The playlist drives the sync, not the operator. Stations can follow a master format, create their own local hours, or mix both — all without external schedulers or file juggling.”
NextSync is offering a 60 day no-obligation evaluation period to test the product. Potgeiter can be reached at (210)286-2975 or wp@nextkast.com.
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