Heart Xmas officially switched on today across the UK, joined by the return of Smooth Christmas on London DAB.
Heart Breakfast’s Amanda Holden, described as the station’s ultimate Christmas enthusiast, left co-host Jamie Theakston live on-air this morning to press the button next door in the Heart Xmas studio.
The station will now play Christmas hits around the clock, including songs by Mariah Carey, Wham! and Michael Bublé. Heart says it will broadcast non-stop festive music until Christmas Day on radio, smart speaker and via Global Player.
Smooth Christmas is also back, with the station promising listeners “always the best Christmas music” from artists such as Elton John, Whitney Houston and Slade.
Amanda said she goes “completely over the top” for Christmas and was delighted to launch Heart’s seasonal output. Sally Ardis, Senior Managing Editor of Heart and Smooth, said both stations were about giving listeners an early start to the season.
Heart Xmas and Smooth Christmas are both on air from today, Monday 29th September.
Last month, Bauer launched its own festive service, Magic Christmas, playing the best variety of Christmas favourites, also across the UK.
This story first appeared on radiotoday.co.uk