Adams Radio Group dropped Rhythmic Throwbacks “Vibe 106.1” WQTL Tallahassee FL and has gone all-Taylor Swift “W Q Tay L“.
Promoting to play “every era, every hit, every deep cut,” the move is timed with the upcoming release of Swift’s new album next Friday.
Operations Manager Tres ‘Twiggins’ Wiggins said, “Taylor Swift is the biggest artist in the world, and this station is built for her fans. No one else could inspire a full-time station like this. W-Q-Tay-L is all Taylor, all the time, and we are proud to bring it to Tallahassee.”
WQTL’s “Vibe” identity had fallen to a 0.4 share in the Spring 2025 Nielsen Audio ratings.
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