Bauer Media Audio UK has announced Rightmove as the first sponsor of Hits Radio’s Saturday morning show with Sam Thompson.
The three-month deal also covers Sam’s Sunday evening UK Chart Show, giving Rightmove a presence across both flagship weekend slots.
As part of the campaign, Hits Radio will run an on-air promotion through September, October and November offering listeners the chance to win cash towards home improvements. The activity is supported by a co-branded online page and short-form video content across Hits Radio’s social platforms.
Sam’s voice features in bespoke 30-second audio trails directing audiences to the creative page, while all campaign assets highlight that listeners can browse the UK’s largest selection of homes on Rightmove.
Simon Kilby, Managing Director of Bauer Advertising, said: “Sam’s gone from King of the Jungle to King of Weekend radio. He’s a Nation’s favourite and has a special bond with the Hits Radio listeners. The new partnership with Rightmove allows us to combine Sam’s personality with Rightmove’s innovative product – delivering impactful audio and original social content.”
Matt Bushby, Chief Marketing Officer at Rightmove, said: “Radio gives us a unique opportunity to reach people in a personal and trusted environment, while Sam’s brilliant energy will bring our brand to life in unexpected and entertaining ways.”
The sponsorship was arranged through WPP Media’s Wavemaker team. Katherine Erskine, Media Lead at Wavemaker, described the partnership as “a strategic move that showcases the continued power of audio in today’s media landscape.”
This story first appeared on radiotoday.co.uk