With the launch of her new album coming on Friday, October 3, SiriusXM will turn over its channel 13 over to Taylor Swift starting on Saturday, September 20, thirteen days prior to its arrival.
“Taylor’s Channel 13” will feature non-stop Swift including “The Eras Tour favorites, From the Vault tracks, live cuts, and fan-fueled moments” along with listeners sharing their own personal experiences. On the day of the album release, the channel will play “The Life of a Showgirl” in its entirety every other hour.
SiriusXM President/Chief Content Officer Scott Greenstein said, “Taylor Swift continues to not only dominate the music world, but also every aspect of pop culture. Her chart-topping, award-winning songs resonate with every generation of listeners, and we are thrilled to deliver our subscribers a place to celebrate their fandom and the new album with the launch of Taylor’s Channel 13. SiriusXM has proudly supported Taylor from the very beginning of her career and championed her artistry every step of the way. The channel is a unique destination for fans to connect in a way like never before, hear her music across all eras of her legendary career and celebrate The Life of a Showgirl in a uniquely SiriusXM way.”
The limited-run channel will run through Sunday, October 19. Pitbull’s Globalization, which had been on channel 13, has moved to channel 15.
This story first appeared on radioinsight.com