NPR has announced the appointement of Sonali Mehta as Executive Director of NPR Music.
Mehta will start on September 22 and will be responsible for developing and implementing the overall strategy for NPR Music, including collaboration with NPR’s network of music stations; a vision for growth and innovation with the globally-beloved Tiny Desk franchise; and identifying new pathways for further positioning NPR as an essential force in music.
Mehta most recently was Chief of Staff at Warner Music Group’s ADA and previously worked at Arista Records on their digital marketing team and at YouTube. She stated, “I’m thrilled to join the incomparable NPR Music team. NPR’s music properties, and the people behind them, serve as a masterclass in moving culture and breaking artists. As a fan of platforms like Tiny Desk, I am so excited to be in the room where it happens. As a person working in the music industry, I feel lucky to have the opportunity to support the programs that have catapulted the careers of so many deserving artists. And as a new hire at NPR, I am eager to learn from such a dedicated, innovative, and passionate team. I very much look forward to supporting the growth of these beloved, culture-defining franchises.”
This story first appeared on radioinsight.com