Bell Media has announced it has entered into a long-term extension with iHeartMedia to continue operating its radio division under the iHeartRadio brand.
Bell Media VP/Local TV, Radio and Bell Media Studios Dave Daigle said, “The creation of iHeartRadio Canada has been instrumental in evolving the digital audio landscape in Canada, greatly expanding the choice of incredible content available to listeners. The renewal of this successful partnership ensures iHeartRadio Canada continues to deliver exceptional content and innovative listening experiences to our audiences, further solidifying our position as a leader in the Canadian media industry.”
iHeartMedia President of Business Development & Strategic Partnerships Michael Biondo added, “This renewed agreement with Bell Media reflects our shared commitment to delivering the best in audio entertainment to Canadian listeners and advertisers. In the years to come, we’ll continue expanding iHeartRadio Canada with innovative features, exclusive content, and unique opportunities for brands to connect and engage with audiences across the country.”
With the deal a number of recently added features to the iHeartRadio app in other markets are being made available to Canadian listeners including presets, scan button, live radio dial, what’s trending rankers, and song lyrics.
This story first appeared on radioinsight.com