Radiocentre has launched a new six-part podcast series, Advertising Amplified, designed to give marketers quick and practical insights into the power of radio and audio advertising.
The series builds on Radiocentre’s long-running campaign to demonstrate audio’s impact and provide evidence-led guidance for advertisers.
Hosted by media journalist Omar Oakes and produced by Trisonic, each episode will feature conversations with senior figures from across the industry.
Topics covered in the series include the growth of the UK audio landscape, the use of music and emotion in campaigns, and the increasing role of artificial intelligence in both creative and strategic planning.
The first episode, available now, explores the scale of commercial audio, which reaches 76% of UK adults each week, with commercial broadcasters accounting for 90% of listening hours.
Oakes is joined by Matt Payton, CEO of Radiocentre, Faye Trinquart, Strategy Director at Global’s DAX Audio, and Tom Coare, Head of Audio at OMD UK. Together they discuss the integration of broadcast and digital audio, the demand for effectiveness data, and the ability of audio to deliver strong results for advertisers.
Radiocentre Client Director Lucy Barrett said: “This podcast series reinforces the core message of our Advertising Amplified campaign, encouraging brands to invest more of their media budget into audio to drive even better results.
“With concise, easy-to-digest episodes, it’s a rich resource for anyone seeking to understand the medium’s powerful role in driving marketing success and boosting advertising impact.”
This story first appeared on radiotoday.co.uk