After launching in late June, Murfin Media has rebranded “Classic Hits 92.7” KWME Wellington/Wichita KS.
KWME rebranded earlier this month as “92.7 The River” with no additional changes yet. The station debuted as a direct format competitor to Audacy’s 103.7 KEYN and flanker to Murfin’s Variety Hits “97.1 Bob-FM” KBOB-FM Haven.