ASIA

Audience increase from new measurement metrics #NABShow

In America audience research is moving to shorter metrics for audio listening.Richard Tunkel from Neilson Audio at the NAB show said, “We added the 3 minute qualifier to survey results this year. “The measures of 15 minutes and 5 minutes weren’t a true measure of the habits of audiences, since attention spans are shorter and songs often last more than 3 minutes. We weren’t measuring the audience who stayed briefly before trying something new.”

These are the Nielsen key findings from two months of survey research using the three minute qualifier:
Jan/Feb audience levels are now the highest since 2022
Results in range of expectations once you factor in seasonality and attrition
Daily cume increases are seen at station level and these drive AQH changes
Time spent listening increases are easier to see at station level as more minutes are being captured
Markets with larger increases are primarily western and 2024 are a factor.
Since the changed measurement system has been implemented, significant increases have been recorded. Average increases across the full week are between 9-13%.Average increase by quarter hour shows news had the largest growth, at 38%, followed by the classical music format with a 24% increase, and rhythmic CHR also at 24%.Impact to radio schedules showed  a net reach increase in audiences aged 25-54 of 19% enjoying the Classic Rock, Adult Hits and AC formats.Tina Murley from the Beasley Media Group, said, “We’ve moved to a CPM world, a game changer for competing with Google… we finally have a measurement that can compete in three minutes when others like TikTok compete in seconds.” “Sales staff now need to be educated in these important implications of the ratings data. More listeners mean more revenue can be generated for stations”, said Tina Murley. […]

ASIA

In a first for Africa and the World, DRM to deliver distance education

The DRM Consortium, in cooperation with a secondary school in the Gambia, is preparing to conduct its first public demonstration of an innovative project to deliver education at a distance via radio. A group of 15-year-old students at St Joseph’s Senior Secondary School in the Gambian capital, Banjul, will receive on tablets, via Wi-Fi, audio and text lessons transmitted from the UK using DRM shortwave.The test broadcast is scheduled on April 8 (0700-0900 GMT on 15390kHz – and again 1230-1430 on 21740kHz). The Gambian students will use their tablets for the distance learning on April 8th from 0800-0900 GMT. […]

Ireland

Opening session at Radiodays Ireland with Communications Minister Patrick O’Donovan

Ireland’s Communications Minister Patrick O’Donovan alternated between humour and serious commentary in his opening speech at RadioDays Ireland.
“We have a hunger for news in Ireland, perhaps because we are very nosey people and we love a chat,” he joked. “Sure, radio is a ‘fun medium,’ except for people like me who sometimes get a grilling. But grilling politicians is important…
“So called citizen journalists who stick a phone in your face are an afront to everything that proper media stands for. Media should hold government to account but should also stand by proper standards,” he said.
The minister told delegates that the Communications portfolio is considered a huge ministerial responsibility in government. “Media is important to our democracy here in Ireland and globally… We take democratic principles seriously,” he said, referring to the recent election in Ireland and to world events after the inauguration of a new US President.
“It is important for people to have a regular place to go to so they can understand what is happening in the world. We have an attachment to local news and people still want to hear their local accents, so local stations are so important in Ireland.
“Local radio has preserved a path of our culture, our language, our discourse and our local connections. Irish people love to talk, we want to have conversations, so radio is important for that.
“In an era where disinformation is so prevalent, where people create fairytales, some people begin to believe the misinformation.. You can’t publicise wanton lies, that is a worrying trend.”
Minister O’Donovan believes it is up to the whole society to combat misinformation. “We are all going to have to take responsibility for real news and current affairs in our society … and educating audiences about what is real and what is not.” He said responsible radio stations will play an important part in achieving that goal.
“Democracy shouldn’t be taken for granted. We are going along a dangerous path. Remember the old saying, ‘bad things happen if good people say nothing,’” he said.
Fionnuala Rabbitt, Chairperson of Learning Waves, organiser of the conference and CEO of Highland Radio has worked in independent radio since its inception. Her father was at Galway FM and as kids they were unpaid labour for minor roles at the station.
What gets Fionnuala riled up is when people say that radio is stale and unsexy. “Radio is not stale and unsexy! Just look at the people in this room, it proves that this industry is full of talented people… and we’re are sexy!” she joked.
Over 80% of Ireland’s population tune in daily to radio and stations are “an integral part of our communities,” she said welcoming the hundreds of conference delegates from all over Ireland.
She spoke about the importance of training in the radio industry, which is partly funded by an Irish skills program called Skillnet. “Good training is an important way of recruiting and retaining good staff, especially journalists,” she said.
Echoeing the sentiments of the Communications Minister, she said “it has never been more important to retain a trusted news service. Radio bring human connection that can help do that.”

John Purcell, Chairperson of Independent Broadcasters of Ireland (IBI) said “we are in show business, we cheer people up, we make them laugh and keep them company. We mean a lot to people and they trust us. We also have a serious role to play in Irish society, we are a trusted source of news.
“In places where there is no trusted media there is polarisation and radicalisation.”
European research shows that over 70% of people in Europe trust what they hear on radio. “The stakes are high for us and for our society” if trust in media is destroyed he said. Purcell acknowledged that there challenges are challenges to radio’s business model in Ireland, “there are threats but also opportunities.” He urged politicians and government to support the industry on the two most important current issues, funding and prominence.
“In an environment where social media seems to be thumbing their noses at any standards that we work by, we will need as much help as we can get,” he said.
This article was written by our colleagues at RadioInfo. […]

Ireland

Coimisiún na Meán announces support for DAB+ trial at Radiodays Ireland event

Photo: Kieran McGeary

Coimisiún na Meán has announced its support for a new DAB trial set to begin in April of this year.
The one-year-trial will expand the diversity of services available for Irish audiences and test DAB+ technology in the Republic.
Speaking at the Radio Days Conference in Dublin today, Coimisiún na Meán’s Broadcasting and Video-on-Demand Commissioner, Aoife MacEvilly said: “By supporting this innovative new DAB+ trial and facilitating the broadcast of new digital services for Irish audiences, Coimisiún na Meán continues to demonstrate our strong commitment to pluralism and diversity on Irish radio.”
An Coimisiún says it has approved content provision contracts for this trial, ensuring the availability of a diverse and varied mix of voices, opinions, and sources of news and current affairs, as well as music programming.
The DAB trial will facilitate a simulcast of existing radio services while also allowing a variety of new services such as niche and era-specific music services and new speech programming covering various genres such as social affairs, sports, youth-targeted topics and children’s entertainment.
Just yesterday, Onic (the new name for Wireless), announced 10 services will be part of the multiplex.
The new trial will be operated by FáilteDAB who were issued a trial licence by the Commission for Communications Regulation, ComReg.

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Ireland

Wireless Ireland and urbanmedia rebrand to Onic and launch 10 new radio services

News Broadcasting’s Wireless Ireland and urbanmedia have rebranded to Onic.
The new company name will encompass both services, and also launch at 10 new radio services on the DAB+ trial across the broader Leinster area.
There’ll also be an expansion of talkSPORT Ireland and newly refreshed websites.
Onic has also invested in visualised studios and has announced new POD and VOD offerings under the Onic Originals banner.
In the coming months the group will launch the Onic App and Player, a space where it will bring all the group’s live audio, podcast and visualised content together in a single destination.

The new radio services will target audiences in niche formats including Rock, Kids, Country and RnB amongst others.
New digital products include MNÁsplaining, a female sports focused show hosted by social media star Kayleigh Trappe, and the Beyond The 45 and 65 a GAA series featuring GAA icons Owen Mulligan, Lee Keegan and John ‘Bubbles’ O’Dwyer amongst others.
And Onic Originals will include new podcasts later in the year hosted by established Onic talent including Kathryn Thomas from Dublin’s Q102 and Thomas ‘Crossy’ Crosse from FM104.
In addition to established talent, Socially Awkward will be hosted by Brandon Caufield, Shanice Griffin and Daniel Devlin and On The Kase, led by Kasey Campion.
Sean Barry, Managing Director of Onic, said today: “Onic will be a beacon for authenticity and trusted quality content.
“Every day our audiences welcome us into their lives and allow us to share their day. Individually and collectively, at home or on the go, we are their trusted companion, connecting in a deep and meaningful way. We never take this for granted.
“Onic is a new force in Irish media, building on a brilliant heritage, setting the standard for audio and video content in the years to come. We are excited to bring together a raft of authentic and talented voices, accelerating progressive innovation and driving engagement and connection across our audiences.”
Brian McCarthy, Group Commercial and Operations Director, added: “We have always strived to connect our advertisers with our audience in a meaningful way, and the launch of Onic gives us even more touch points to create dynamic, effective marketing solutions for our clients.
“Our enhanced product range will deliver new audiences and provide advertisers with opportunities to showcase their brands in a trusted and progressive environment.
“We look forward to working with our representative stations, Galway Bay FM and WLR, and our commercial partners to create engaging cross platform brand partnerships which will drive long term return on investment.”
Photo:
• Brian McCarthy, Group Commercial and Operations Director for Onic• Zeinab, Host of The Strawberry Alarm Clock on Dublin’s FM104• Kathryn Thomas, Host of The Morning Show with Kathryn Thomas on Dublin’s Q102• Lorraine Murphy, Host of Lorraine and Ross in the Morning on Cork’s 96fm• Sean Barry, Managing Director of Onic
© Patrick Bolger Photography […]