Audio Always’ comedy podcast Help I Sexted My Boss will appear on Global Player a full day before it’s available elsewhere in a new partnership.
The deal between Global and Audio Always brings the chart-topping podcast into Global’s ecosystem, offering early access to episodes through its digital audio platform.
Hosted by Capital Breakfast’s Jordan North and etiquette expert William Hanson, the show has now surpassed 100 million listens since its launch and recently announced plans for an arena tour in 2026.
The partnership connects the show directly with Jordan’s existing Capital Breakfast audience and is supported by a major campaign across Global’s radio, podcast, digital, social and outdoor platforms.
Audio Always Managing Director Stuart Morgan told RadioToday the team was “really excited to be uniting Sexted with Global’s network, and offering listeners the chance to hear the podcast first”.
He added that the partnership “brings together radio, podcasts, Global Player and wider cross-media channels to promote brilliant audio on a brilliant platform”.
Vicky Etchells, Director of Podcasts at Global, said the collaboration “is a brilliant example of how we can bring together Global’s platforms to drive growth for podcasts”.
She said working with Audio Always “not only strengthens Global Player’s offering but creates exciting opportunities for advertisers to connect with audiences in multiple ways”.
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