Year: 2024

Enco’s Ken Frommert unveils a new tool for Salespeople to produce sales proposal audio demos on the spot.He told Steve Ahern at IBC24 that the mobile app and computer browser based software is aimed at account executives to offer Spec Spots (an American term for Sales Proposals) to different advertisers.The software, called SPECai, is “a tool for them to do that on the fly dynamically without having to get it produced or without having to write a script and do the creative.”STEVE: When a salesperson goes to a client, you have a chat, you put together a sales brief sheet of information, then typically the old way, you take it back to the creative team, they work on some words, then you give it to your production team, they put together a spec spot, and then, a couple of days later, you take it back and play it to the client. This must be much faster.KEN: “We’ll do a quick ad. I can do it from my mobile phone or anything browser-based, any computer or whatever…[embedded content]
“I’m going to just start a new ad here. Once I log in I can choose 15, 30, 60 second. [Then I] fill in some prop text, like an advertiser. We’re here in Amsterdam at IBC so I’m going to make up an advertiser. Let’s say you’re the Hotel Amsterdam. I’m going to say, there’s an IBC special rate for this week.“Okay, then I can put in creative notes… fill in the call to action, we want the website, phone number, address…“Then I can select the writing style and what language… I hit generate ad copy and on the fly, dynamically, you’ll see in front of you, it creates three scripts automatically using generative AI.“The next thing you do is you select a voice or record your own voice… you saw how fast that took, only a few seconds. The next thing I can do is pick a music bed to lay under that track… now there’s the final, within seconds.”Enco has done a deal with Benztown to provide it’s copyrighted music for use in the SPECai tool.ENCO solutions can be found in studios and control rooms of broadcasters and A/V professionals worldwide. They serve clients ranging from multinational and syndicated broadcasters to local community organizations from the headquarters in Miami Florida. […]