Year: 2024

Nearly half of the UK have listened to a podcast in the past week according to new data from Acast and Nielsen.
New data reveals that 42% of the British public have listened to a podcast in the past seven days and 21% listen at least once a day – highlighting the medium’s growing influence and reach.
This surge reflects changing consumer behaviours, where on-demand content is increasingly preferred for its convenience, variety, and accessibility.
Over half of monthly podcast listeners (51%) have watched a video podcast in the last seven days, and 37% of listeners in the UK actually prefer podcasts that include video.
Josh Woodhouse, Regional Managing Director, UK & Ireland, notes, “Podcasting has transitioned to a mainstream media channel in an incredibly short time. Our latest findings underscore the importance of podcasting as a popular entertainment medium and a powerful advertising platform. It’s clear that podcasts are not just keeping pace with traditional media but setting new standards for how content and advertising can interact in a digital age.”
The full 2024 Podcast Listener Landscape report from Acast is available by emailing sales.uk@acast.com
Data is from Nielsen who conducted a study between 16th and 23rd August 2024 to n=2,000 people in the UK, where n=1,003 are Nationally Representative and a further n=993 are monthly podcast listeners.

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The small-scale DAB multiplex for South Gloucestershire has launched allowing local radio stations to ‘go digital’.

Local not for profit company, South Glos Digital Community Interest Company (SGDCIC), has successfully launched the operation covering a large part of South Gloucestershire along with the crossroads.
The company is supported by Thornbury Radio, community donations and grants from Thornbury Town Council and Thornbury Rotary, and has Nick Piggott from Muxnet as technical consultant and technical provider.
David Wrench, Director of SGDCIC said, “Our DAB transmissions will benefit listeners across South Gloucestershire by bringing them a wider choice of radio stations including a new way to listen to Thornbury Radio.”
Thornbury Radio’s mid-morning presenter Simon Criddle said he would haev his legs and chest waxed, if the community donation target of £3000 was reached – which it was.
So, on Friday 18th October 2024 he was waxed live on air encouraged by fellow presenter Greg Robinson at a local Spa.

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talkSPORT has launched a brand new sports magazine show, The LineUp, with the second episode now live on the talkSPORT YouTube channel.

The latest episode of the monthly show features Dutch footballer Edgar Davids, cruiserweight world champion Tony Bellew and sporting influencer and podcast host, Expressions, all joining talkSPORT’s Jim White in the studio.
Shot in News Studio’s in-house facilities and featuring an array of talkSPORT’s talent, The LineUp will gather each month to debate the biggest stories from the world of sport, while looking ahead to major events.
The show is sponsored by Bet MGM and will air on talkSPORT’s YouTube channel every month.
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Quotes
Russell Pedrick, Director of Digital, News Broadcasting, said: “We are delighted to launch The LineUp in collaboration with our partners at Bet MGM, delivering unique sports content to our highly engaged YouTube audience.
“It showcases talkSPORT’s market leading production capabilities utilising News Broadcasting’s world-class studios, its access to top talent and ability to create compelling content to capture the attention of sports fans. News Broadcasting will continue to invest in the visualised content creation space to provide unique storytelling and partnership opportunities for advertisers.”
Derek Brown, Director of Digital, News Broadcasting, said: “It’s a great show and we’re delighted to work with Bet MGM.
“talkSPORT is at the heart of the conversation around sport, and The LineUp really shows that off. ”
Sam Behar, UK Director of BetMGM says, “We’re delighted to partner with talkSPORT on The LineUp. We’re looking forward to being at the centre of the action across the biggest events in the sporting calendar alongside the expertise and big opinions of the talkSPORT team.”

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Chris Evans has announced his programme on Virgin Radio UK is now sponsored by The National Lottery.
The Chris Evans Breakfast Show will also be part of The National Lottery’s 30th birthday celebrations, which take place in November this year.
Of the partnership, Chris said: “I’ve always loved The National Lottery. I’ve loved what it does and how it does it. And who doesn’t love a game of ‘What would you do if you won the lottery?’”
Opening his show on Monday to launch the partnership, Chris said: “Here’s the thing. They said it could be you… and it is. It’s us! We’re here with our massive new sponsor The National Lottery.”
He praised the organisation’s work, and added: “We’re celebrating 30 years of The National Lottery in November, and they raise an average of £30 million a week on average for Good Causes.”
Steve Parkinson, brand and marketing director at The National Lottery operator Allwyn said: “As part of the wider celebration of 30 years of The National Lottery, this campaign will hero both lottery winners and the contributions made over the years to support Good Causes.
“It’s fantastic to have an advocate as passionate and respected as Chris on board – he was the perfect choice to raise awareness for the vital work The National Lottery facilitates.”
David Wilcox, Commercial Director at News Broadcasting, concludes: “Chris Evans, Virgin Radio UK and The National Lottery are a match made in heaven. And for this partnership to come together as The National Lottery celebrates 30 years of amazing good works means the stage is set for some wonderful and inspiring storytelling.”

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Virgin Radio UK has hired broadcaster Mark Wogan for cover work on Virgin Radio Chilled.
Mark, who is Terry Wogan’s son, will present his first shows filling in on Saturday 26th October and Sunday 27th October from 6 to 10am.
He said: “I’m excited to once again embrace my status as the world’s oldest nepo baby. It’s great to have the Wogan name back on the radio and I’m delighted to be on the air with Virgin Radio UK.”
Stuart Davies, Content Manager, Virgin Radio UK said: “Mark has many stories to tell and I’m sure our listeners will enjoy his wit, style and that suave voice inherited from his dad.”

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