Year: 2023

ARN says findings from the Q4 Podsights Benchmark Australian Report show the iHeartPodcast Network Australia continues to be a market leader in advertising effectiveness, with conversion rates outperforming global standards by a significant margin.Podsights enables clients to monitor and measure the effectiveness of podcast advertising in real-time using a specialised dashboard.These capabilities are included in… Read More
The post ARN’s iHeartPodcast Network ahead of global benchmarks: Podsights report by Sarah Patterson appeared first on Radio Today. […]

Australian craft brewing company Little Creatures has developed a unique campaign and event with SCA, SoundCloud and media agency UM as part of its Sydney WorldPride 2023 Official Beer sponsorship.A socially conscious Aussie brewery, Little Creatures was seeking a way to bring its mission as a welcoming and inclusive beer brand to life for WorldPride… Read More
The post Aussie brew partners with LiSTNR, HIT and SoundCloud for WorldPride campaign. by Sarah Patterson appeared first on Radio Today. […]

Commercial radio ad revenue has dipped 2.1% in January 2023 compared to the same time last year, according to figures released by industry body Commercial Radio and Audio.Ad revenue across Australia’s five major metropolitan markets totalled $41.811 million in January, compared to $42.698 million a year ago. Monthly January 2023 ad revenue is up 2.4%… Read More
The post Metro commercial radio ad revenue down 2.1% in January by Sarah Patterson appeared first on Radio Today. […]

The Australian Film Television and Radio School (AFTRS) is marking its 50th anniversary in style, with screen and broadcast leaders gathering in Sydney to acknowledge the school’s achievements over five decades.This week it brought together its inaugural class of 1974 – along with its incoming students of 2023 – to kick off a year of… Read More
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