Year: 2022

Spotify’s newest ad experience, call-to-action cards (or CTA cards) are now officially available to advertisers in Australia.Launched in the US earlier this year, CTA cards are an interactive, multi-way experience powered by streaming.With Spotify’s ad tech Streaming Ad Insertion, CTA cards make podcast ads interactive, transforming the format from something that can only be heard,… Read More
The post New Spotify ad experience now available in Australia by Sarah Patterson appeared first on Radio Today. […]

The famous ‘Rob the dentist’ Oral B TV ad gets a makeover in the latest campaign to promote the Marty Sheargold Show on 105.1 Triple M Melbourne.Sheargold created the concept for the multi-platform campaign, where we see a buff ‘radio host’ Marty facing a mirror with his back to the audience shaving his head. His… Read More
The post Marty Sheargold parodies ‘Rob the dentist’ in new campaign by Sarah Patterson appeared first on Radio Today. […]

5tcbFM – a community station in Bordertown, South Australia – kicks off its annual Radiothon today, to raise money for a much-needed upgrade.The goal this year is to raise $15,000.The station says “In recent years we’ve shared that our equipment is ageing and breaking down quite consistently. We want to upgrade our facilities.”The Radiothon started… Read More
The post Radiothon begins today in SA by Sarah Patterson appeared first on Radio Today. […]

Making the leap from print media to radio can be daunting, especially if you’re thrown straight in the deep end.Top rating Melbourne talkback host Neil Mitchell vividly recalls his foray into radio after having spent years working in newspapers.“I was just thrown in – I never got any advice from anybody on how to do it!… Read More
The post From newspapers to radio: “They thought I had a whingeing voice” by Sarah Patterson appeared first on Radio Today. […]