Radiodays Asia 2022 – The Sound of the Future in Asia: #RDA22
Radiodays Asia begins on September 6th in Kuala Lumpur and on the Wednesday there will be three fantastic presentations: Engaging Young Audiences, Women: Reaching the underserved audiences and Content Leadership and Talent.Engaging Young Audiences – Anna Dixon (Senior Service Designer, ABC Innovation Lab, Australia)As radio’s audiences are getting older, how do stations successfully engage with the younger, future audiences? Anna Dixon will share some of the work and experiments focused on younger audiences that has been explored by the ABC Innovation Lab.
Women: Reaching the underserved audiences – Vandana Vijay (Project Lead, BBC India)How can news organisations ensure that their journalism reaches that 50 percent of the audience which is still underserved ie women audiences? Are organisations ensuring that issues pertaining women are being covered ? Are there enough women voices in our stories? These are the topics we need to touch upon.Content Leadership and Talent – The Perfect Marriage – Amanda Lee (Content Director, Melbourne’s The Fox, SCA)If anyone understands the power of relationships, it’s one of Australia’s leading Content Directors, Amanda Lee, who shares why the bond between Content Director and Talent is just like a marriage.Creativity, lived experiences and collaboration bring ideas to the microphone, where trust enables stories to be told, providing honest and genuine feedback leads to growth and creating memories together unifies a team that becomes the ultimate radio pairing.The ABU’s Radio Asia conference takes place on Sunday 4th September (training day) and Monday 5th September, followed by RadioDays Asia on Tuesday 6th and Wednesday 7th September.The two conferences have worked together this year to offer a Super Radio Event Week to help radio and podcast companies across the region regroup and rethink after the effects of covid on their businesses in the past two years.radioinfo is a media partner of Radiodays so readers can still save USD $70 by booking with our special code.The discount code for radioinfo readers is RINFKL Register at radiodaysasia.com/register, then go through the credit card payment process and apply the code just before payment for your discount. […]
