Hubbard Sports “101 ESPN” WXOS East St. Louis IL morning co-host Michelle Smallmon announced this morning she will be departing the station at the end of this week to return to ESPN itself. Smallmon told listeners that she will start out this tenure at ESPN hosting overnight Sports Center updates on ESPN Radio, but will […] […]
Cumulus Media has announced that VP/Programming Operations Greg Frey will now serve as VP/Music Partnerships leading a new division within Cumulus to serve as the company’s creative liaison with artists, labels, booking agencies, and promoters. Frey has been with Cumulus since 2010 and previously served as Country Format Captain and Program Director of “Kicks 101.5” […] […]
iHeartMedia has announced that Miami Senior Account Executive Leon Williamson will relocate to Indianapolis as Director of Sales. Williamson joined iHeartMedia Miami in March 2021. He previously served as Senior Account Manager for Cox Media Group Miami from 2006 to 2012 and Local Sales Manager & Digital Sales Manager for Radio One St. Louis from […] […]
Cumulus Media Country “B95” WFBE Flint MI has added Westwood One’s Kincaid and Dallas for mornings. The WKHX Atlanta based show debuted in syndication in October 2021. The show itself launched in January 2019 when JJ Kincaid joined Dallas McCade at “New Country 101.5“. Kincaid had previously spent his entire career in Top 40 hosting […] […]
Content from BPRWith networking deeply entrenched in the radio industry around the world, there has become a trend to apply the corporate brand to various elements on the stations.Listen live via the XYZ app, not listen live via the Station Name App.Same with newsrooms. Where stations in a network all source news from the same newsroom, many are using terms such as the XYZ News Hub or the XYZ News Centre to brand each bulletin rather than Station Name News.
The thing is in most strategic studies conducted by BPR in countries globally news & information positions are always in the Top 10, usually Top 5.The listeners want their favourite radio station to provide the news & information to keep them up to date with what’s going on in the world.A recent study revealed, as usual, that news & information positions were extremely important to the audience overall and to all stations’ P1’s. Yet one network in the market used a corporate brand on their news bulletins for all their stations.These stations no longer own the news & information positions perceptually as they once did when the news bulletins were branded with the individual station names.The thing is, listeners want THEIR favourite STATION to provide the news & information, not some corporate entity which they probably haven’t heard of before.To complicate things even further, the awareness of the corporate news brand was very low.It’s yours…. they want it…. own it!By David Kidd, BPR […]
Alternating Current, Dublin Digital Radio’s celebration of the experimental currents in contemporary Irish music returns to The Complex this October […]
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